Maserati at The I.C.E. St. Moritz
At the traditional and exclusive “The I.C.E.” event, to be held in St. Moritz, Switzerland on Friday 21 and Saturday 22 February, Maserati is ready to “break the ice” and play a leading role with its range and two exclusive world premieres, in the spirit of the “Italian grand touring” and the Trident's performance.
Maserati is synonymous with Italian luxury all over the world: its iconic heritage and its cars’ performance will be standing out at one of the most glamorous events in the winter season, a showcase amidst the magnificent scenery of the famous frozen lake in the Swiss region of the Engadin, where collectors and enthusiasts come together from all over the world. The I.C.E. St. Moritz is not only a competition, but also a unique event of its kind, combining culture, entertainment and driving in extreme conditions, serving as an unmissable opportunity for car enthusiasts, collectors and mere fans of the automotive world.
Maserati will be there at the 2025 event, accompanied by the Fuoriserie customisation programme, with two world premieres. All the spotlights will be on the GranTurismo and GranCabrio ranges, available with both an internal combustion engine and a 100% electric motor, with all-wheel drive (AWD) as standard and air suspension, to ensure the utmost performance without sacrificing comfort in full “granturismo” spirit, even in the open air.
The all-wheel drive will excel in driving activities on snowy and icy roads, demonstrating the technological excellence, great dynamic qualities and uncompromising driving pleasure typical of the House of the Trident, even in difficult conditions. The Grecale range will also be invading the Swiss town, whereas the MCXtrema and the new Maserati GT2 Stradale will emphasise the brand’s racing and competitive DNA to complete Maserati's inclusion in the event.
In terms of participation in the Concours d’Élégance, some of the brand’s iconic models – sporty and luxurious classics – will go down onto the frozen lake: a Maserati 6CM and Maserati 200 SI will bring out their iconic design amidst the reflections in the snow and ice.
The abbreviation “I.C.E.” indeed refers to the winter magic and the surface of the snow-covered lake where the event takes place, but is also an acronym for “International Concours of Elegance”, where classic Maserati cars will tell the Trident’s story.
Programme, The I.C.E. St. Moritz – International Concours of Elegance
Friday 21 February:
From 09:00 – Event opens
From 09:30 – A jury of experts will assess the competing models, class by class
10:00 – 12:30 – Contemporary Car Show
15:30 – Awards Ceremony – Class Winners
Saturday 22 February:
From 09:00 – Event opens
From 09:15 – Free runs on the frozen Lake St Moritz
16:00 – Awards Ceremony – Best in Show
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry.
A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions.
A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time.
The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore.
Finally, the House of the Trident's latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration.
The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine. The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests.
The Brand, in line with the Stellantis “Dare Forward 2030” strategic plan, is now taking Italian luxury all over the world.