The UK’s largest listed provider of rental homes, Grainger plc, has revealed its second build-to- rent development in Birmingham is to be named “The Silver Yard” after the city’s connection to the historic manufacturing of silverware.
Following the success of Grainger’s first development in the city, Gilders Yard, which launched in the Jewellery Quarter in August 2022 and was fully leased in just over 3 months, The Silver Yard, is named to celebrate J. W. Evans Silver Factory – a nearby landmark which was established in 1881 and still stands today with much of the original equipment and workshop still intact today.
Situated in Exchange Square, The Silver Yard will provide 375 new rental homes, comprising of stylish one, two and duplex apartments in the heart of the city. The new build-to-rent development also offers a dedicated onsite Resident Services team and features a number of social spaces for residents to interact, including a shared roof terrace, resident’s lounge, co-working space and gym.
The Silver Yard is ideally located within walking distance to many of the city’s key landmarks and shopping areas including, The Bull Ring, Thinktank Birmingham Science Museum and both Birmingham City and Ashton Universities. Leesa Ingham, Head of Marketing at Grainger said: “When we’re naming our Grainger developments, we always conduct in depth research into the history and surrounding local area to draw inspiration from.
“Following the success of Gilders Yard, located on the former site of J. Ashford & Son, a famed jewellery manufacturing workshop, The Silver Yard also draws inspiration from the city’s rich connection to the manufacturing of silverware and jewellery.” The Silver Yard also features commercial space which, upon completion, will be available for local businesses to rent.