A new initiative promoting car-free travel to visitor attractions and venues in the UK, has been launched with an easy-to-use website aimed at helping travellers plan days-out without needing a car.

Good Journey shows visitors how to get to the UK's best attractions including arts centres, historic houses, museums and zoos - by train, bus, bike and by foot from anywhere in the UK. The new website offers step-by-step travel directions to the attractions and discounts of up to 50% for visitors who arrive via public transport, pedal power or on their own two feet. The website also features inviting itineraries to help visitors get the most from their day - ranging from the cultural capital of Edinburgh to Suffolk's secret Shotley Peninsular.

Good Journey's mission is to encourage both tourists and UK residents to enjoy the UK's best-loved attractions and landscapes, and enjoy the journey getting there. The initiative is supported by leading UK transport and conservation groups including the Campaign for Better Transport, the Campaign to Protect Rural England, Cycling UK and Living Streets.

Nat Taplin, founder and director of Good Journey said, “One in four UK households don't own a car. Good Journey is all about opening up access to leisure, culture and the countryside for everyone. We also believe that you see more when you travel car-free and get a real flavour of the places you're visiting. The journey is time to relax – take in the view, sip a coffee, read a book, have a snooze – you can't do that while driving!”

Participating attractions are awarded the Good Journey Mark for welcoming car-free visitors.