Lidl GB has confirmed that its new supermarket on Warstock Road in Highters Heath, has opened its doors for the first time.

In response to the need to provide access to food supplies and essentials at this time, Lidl is delivering on its commitment to serve local communities, despite unprecedented circumstances.

The store, which has created approximately 40 new jobs, is open between 8am - 10pm Monday to Saturday, and 10am – 4pm on Sunday, providing customers with Lidl’s offering of fresh, quality and great value produce.

The new store also provides surplus food to local charities Betel Birminham who support those affected by affected by drug and alcohol addiction, and Zaika WN:WN which provide hot meals to the homeless and vulnerable locally. This is delivered through Lidl’s Feed it Back scheme in partnership with Neighbourly, working to help some of the vulnerable in society access high quality food.

Lidl GB’s Regional Head of Property, Jeremy Lee, commented: “We remain committed to feeding the nation at this time, and continue to see incredible demand for Lidl stores across the country to provide essentials. We look forward to offering our quality products and incredible value to shoppers in and around the local area.  

“We would like to thank all those who have played a part in bringing this new Lidl store to fruition. It is great for us to be able to create more jobs and investment opportunities in the area, and we are proud to be able to serve the local community at this time”.

Lidl has introduced a range of social distancing measures to help maintain a safe store environment for both colleagues and customers. These include positioning designated team members at store entrances to manage the volume of people entering at one time, and clear communication, including floor markings, reminding customers of the importance of maintaining a two-metre distance from each other when shopping. We have been rolling out dedicated cleaning stations at store entrances for customers, including hand sanitiser, disinfectant and wipes, for them to use on their trolleys and baskets.

Additionally, the supermarket has installed protective screens at checkouts along with the introduction of protective visors and masks for colleagues to wear if they wish, and is continuing to encourage customers to pay by contactless payment methods where possible.

The new supermarket forms part of the company’s £1.45bn investment in its expansion across Great Britain in 2019 and 2020. With a total sales area of 1325m², the new store also includes 120 parking spaces, and features facilities such as an in-store bakery and longer-style tills with dual packing.