A speed activated sign which flashes up the registration number of speeding vehicles is one of the latest measures to keep schoolchildren safe in Great Barr.
The sign, on the A34 Birmingham Road near St Margaret's CofE Primary school, is activated by any vehicle travelling above 30mph. The school and road safety officers say traffic has been noticeably slower since the sign's installation at the beginning of September.
It's part of a major road safety campaign on roads around the school, after three people were killed on local roads in just 12 months.
Sandwell Council's cabinet member for highways and environment Councillor David Hosell said: "The staff, pupils and parents at St Margaret’s were concerned about speeding outside the school and they have worked with us to help to make the area around their school safer for everyone.
"The children have designed road signs and banners which we've put up on both sides of the road to remind drivers of the speed limit. Speed kills, I'd appeal to drivers to slow down and keep these children safe."
Head teacher Jayne Stackhouse said: "Our school community is really pleased that the work our children have done over the past year with Sandwell Road Safety Team and Sandwell councillors.
"It's really made a difference and resulted in new safety measures being put in place along the A34 road outside school which certainly seems to be working.
"I think St Margaret's School is now definitely more visible to road users and we feel a lot safer."
