Communications group expands with Mezzo Labs acquisition
Digital marketing and communications group The MISSION Group plc has acquired global data science and digital analytics consultancy Mezzo Labs, with the support of Birmingham law firm Shakespeare Martineau.
Mezzo Labs is a leading provider of innovative data services with more than 16 years' experience in data strategy and architecture, web analytics, CX analytics, marketing automation, insights generation, data science, Conversion Rate Optimisation (CRO) and personalisation.