One In Ten Online Shoppers Abandon Their Shopping Basket Because They Get Cold Feet
One in ten online shoppers abandons their online shopping basket at checkout, when they see how much they could be spending, according to a study commissioned by Royal Mail. The findings suggest UK adults could be experiencing cold feet associated with spending more than they have or more than they set out to spend online, leading them to abandon their shopping baskets altogether.The annual Delivery Matters report found that a third of UK online shoppers (34 per cent) frequently abandon their online shopping basket after loading it up with items.