POP announces the charities it will be partnering as part of its ‘caring capitalism’ business model
POP, the new low-cost, long-haul airline set to fly the only current non-stop flights between the UK and two of India’s key secondary cities, is also breaking new ground in terms of corporate social responsibility. Established on a ‘caring capitalism’ business model, POP (an acronym for People Over Profit) will donate a minimum of 51% of its profits to fund social projects in both the UK and India.