Veteran marketing professional calls for creative tourism approach
An experienced marketing and hospitality industry professional believes this year’s World Tourism Day theme “Rethinking Tourism” is a clarion call for the private sector to focus on “dynamism and unbridled creativity” to ensure a strong, sustainable future for tourism.
“We have a rare opportunity to use our skills to ensure the rebuilding and reimagining of the tourism sector from the devastation of COVID-19 places people, their communities and their environment firmly top of mind,” said Beverly Nicholson-Doty, CEO of Figment Design, a leading Miami-based marketing and advertising agency.