U.S. Virgin Islands takes its brand to the big stage
The U.S. Virgin Islands (USVI) invited thousands to “Reconnect with Paradise” over the Labor Day weekend at JAY-Z’s “Made in America” music festival, which attracted about 100,000 patrons to Philadelphia’s historic Benjamin Franklin Parkway, widely regarded as the city’s cultural and artistic mecca.
The USVI Department of Tourism, including its Division of Festivals, kept the Territory “top of mind” among prospective mainland travelers by showcasing its musical and cultural attributes through a lively activation held in close proximity to the main stage, which featured top stars ranging from Megan Thee Stallion to Justin Bieber.