Cranberry aficionados Ocean Spray®is the new Official Beverage and Snack Sponsor of The Color Run™ UK, therefore a sea of pink (and orange and blue and green) will flood the streets of Birmingham on Saturday, August 15 as ‘Color Runners’ hit the road in the Happiest 5k on the Planet. As the official beverage and snack partner, Ocean Spray® will be integral to the success of the event, owning one of the colour zones with its signature cranberry hue.

The world's biggest athletics superstar, Usain Bolt, will lead a stellar global cast at the re-opening of the London Olympic Stadium on Friday 24th July. Fans are expected to flock to the stadium to relive memories of 2012, as the Sainsbury's Anniversary Games deliver the best of the Olympics and Paralympics in three days of action-packed athletics.

A Bromsgrove-based area manager is taking part in his first ever-sporting event by signing up for the Great Birmingham Run on 18th October, following a five stone weight loss. Andy Wilson, 42, weighed 18 stone when he decided to change to a healthier lifestyle and get fit. He joined a gym three years ago, changed to a healthier diet, and gradually started to lose weight. 

41 world and 22 Olympic champions as well as 13 London 2012 Paralympic champions will re-open the Olympic Stadium with a fantastic weekend of athletics at the Sainsbury’s Anniversary Games on 24-26 July. Usain Bolt will be the star attraction on the Friday night of the three-day event and he will be joined by British Olympic champions Mo Farah and Jessica Ennis-Hill amongst a host of other global superstars.

Tickets for this year’s Rugby World Cup matches at Villa Park may have sold out, but Birmingham residents and visitors can still experience the excitement of the tournament at the city’s official fanzone – one of just 15 around the country.

Staff and customers at Blakenhall Community and Healthy Living Centre are set to complete the Tour de France – on spin bikes! They are aiming to ride 3,360 kilometres – on 2,088 miles, and the length of this year's world famous race – at the event on Tuesday, and they are inviting people to come down and either take part or cheer them on.