New BBL CEO announcement signals the league's intent to drive commercial success and grow its fan base
Following an extensive recruitment process carried out by the league’s board of directors, Radin’s appointment comes at a crucial moment for the BBL as the league looks to accelerate its growth to achieve its full potential.
Radin moves to the BBL after compiling a successful track record across a 30-year professional career. He has held increasingly senior-level positions at a multitude of sports, media and tech organisations such as the NBA, The Walt Disney Company, NBCUniversal and Meta.