IMG ARENA nets data and streaming partnership with British Basketball League
IMG ARENA, a leading sports data business for the betting, media and professional sectors, has secured the exclusive worldwide betting data and streaming rights for British Basketball League (BBL).
The multi-year deal includes BBL’s domestic UK betting streaming rights and marks the first time that the data and streaming rights have been packaged together. It covers the 10 franchise-strong BBL Championship, its end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.