H&M have used an image of a young black child wearing a green hoodie emblazoned with "Coolest Monkey In The Jungle", causing worldwide outrage at the Swedish retailer.
This obviously distateful statement has caused them more damage than first anticipated, with a calls for a boycott against the brand, as well as high profile artists G-Eazy and The Weeknd who has a clothing line with H&M, tweeting that they will be cutting ties with the retailer.
H&M issued a statement: "We're deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we've not only removed the image from our channels, but also the garment from our offering."
In 2018, when this image alone would have to have been seen and vetted by a large number of people before it was released, how did it even leave the studio?
What kind of message are H&M trying to send? Whatever it was, the response has been one of shock and disappointment from people worldwide.
