Pancake Day is fast approaching (March 1st)! And as so many of us have tried our hands at home baking (be it successfully or not) over the past two years, it should come as no surprise that according to Google Trends data, interest in Pancake Day reached its highest ever peak in 2021!

With Pancake Day (March 1st) now close on the horizon, online cake shop Jack & Beyond wanted to dig deeper, and find out what the UK loves to put on their pancakes more than anything else.


Pancake Topping

Av. Monthly Search Volume





Lemon & Sugar


Fruit (Apples, Bananas, Berries, Blackberries, Blueberries, Cherries, Kiwi, Mango, Orange, Passionfruit, Peach, Pears, and Raspberries)










Fruit Topping (Sauce, Jam, Compotes and Coulis)


Ice Cream


According to the gathered data, Nutella is by far our favourite pancake topping with just under 4,000 searches per month! The Italian chocolate hazelnut spread has seen its popularity soar in recent years, and if you’ve tried it on pancakes then it’s easy to understand why. Its versatility is what truly sets it apart as the ideal pancake topping!

Jack and Beyond’s top tip: “How about filling your pancakes with Nutella instead of just spreading it on top? You can infuse the batter before cooking for a gorgeous marble effect. Or try adding a spoonful to the pancake batter once half is in the pan, and pour more of the mixture on top for a pancake that’s full to bursting with chocolate!”

Savoury favourite Bacon takes second place (2,910 searches), followed by the more traditional Lemon & Sugar (2,890 searches). Fresh Fruit (2,100 searches) comes fourth, followed by the classic Syrup (1,960 searches). An acquired choice, Salmon, is sixth with 1,270 searches.

Strawberries were so popular (1,210 searches), that they deserved their own place on the table, and were therefore not grouped within the main Fruit category (the full list of fruits can be seen in the methodology of this study). And of all the savoury options, Eggs are the lowest savoury choice to crack the top 10 list with less than 600 average monthly searches. 

The penultimate entry is Fruit Toppings with 480 searches, and this includes Sauces, Jams, Compotes, and Coulis. An honourable mention to Ice Cream, although the lowest ranking among our top 10 toppings (340 searches), it remains the standalone dessert choice of many. When combined with pancakes, it’s a duo that can’t be anything but heavenly!