Popeyes UK has announced that it will be bringing another taste of its Louisiana-style fried chicken to the West Midlands, with the launch of three new restaurants:

  • Birmingham Fort Shopping Park on Friday 23rd May at 11AM
  • Wednesbury Drive-Thru on Friday 23rd May at 11AM
  • Tyseley Drive-Thru on Monday 2nd June at 11AM

Marking its 17th, 18th and 19th openings of the year, Popeyes® is once again pulling out all the stops, bringing its signature New Orleans hospitality to the region, complete with exciting launch day giveaways for locals:    

  • Birmingham Fort: The first four people on foot and the first four customers to drive into the Park & Serve bays will each win free Chicken Sandwiches for a year*, while the first 100 in the queue will each bag a free Chicken Sandwich    
  • Wednesbury (Drive-Thru) and Tyseley (Drive-Thru): The first three on foot and the first three cars in the drive-thru will also take-home free Chicken Sandwiches for a year*, while the first 50 in each queue will get a free Chicken Sandwich.

Across all three locations, the first 50 customers will also receive exclusive Popeyes UK merchandise as Popeyes brings its signature New Orleans spirit to every launch - think bold flavours, feel-good vibes, and plenty of opening day energy.

Popeyes has become synonymous with fans queuing around the block to get their hands on the legendary Chicken Sandwich, and the team is advising hungry customers to get down early to avoid missing out on each opening day’s epic giveaways. With both dine-in and speedy takeaway options available, fried chicken fans across all sites will soon be able to enjoy Popeyes fan-favourites like the iconic Chicken Sandwich, Hot Wings, Tenders, and Signature Chicken Wraps.

All of Popeyes chicken is halal certified and marinated for 12 hours in its signature bold Louisiana seasoning, then hand-breaded and battered for its signature ‘Shatter Crunch’. The new Saucin’ Boneless and Hot Wings range will also be available at all three locations, featuring bold, New Orleans-inspired flavours: cheesy Garlic Parm, bold BBQ, and spicy Buffalo.

Each portion of the Saucin’ range features one of these iconic flavours over either Popeyes signature spicy Hot Wings or all-new boneless chicken breast pieces. Popeyes Breakfast menu will be available from the day after launch at all three locations, served daily from 8am to 11am.

Fans can tuck into a Breakfast Meal Deal for just £1.99, featuring the Chicken Brekkie Roll, Cajun Hash Brown and a drink - exclusively available via the Popeyes UK app. Tom Crowley, Popeyes UK Chief Executive Officer, said: "We’re really excited to be opening three new restaurants across Birmingham this May and June.

“The West Midlands has shown so much support for Popeyes already, so we’re thrilled to be expanding our footprint in the area and bringing our famous shatter-crunchin’ Chicken Sandwiches to even more locals.”

The new restaurants will be located at:

  • Popeyes UK Birmingham Fort - Unit FU4, The Fort Shopping Centre, 20 Fort Parkway
  • Popeyes UK Wednesbury - Gallagher Retail Park, Axletree Way, Wednesbury; and 
  • Popeyes UK Tyseley - Battery Way, Tyseley, Birmingham, B11 3RS 

The openings mark Popeyes®’ 82nd, 83rd and 84th UK locations since landing in the UK and are set to bring a total of 198 new jobs to the area.

Each site will feature self-service kiosks and collection points for orders placed online via the Popeyes UK website or app, plus specifically designated ‘Park & Serve’ bays, allowing customers to order and be served by the team from the comfort of their vehicle. The Wednesbury and Tyseley restaurants will also feature drive-thru lanes, making it easy for customers to grab a Chicken Sandwich and enjoy it at home.