Leading UK value retailer Poundland is bringing in the new year by cutting the price of thousands of items in its core ranges to 50 pence in its first ever sales event. While Poundland has reduced prices in the past to clear stocks or welcome a competitor to town, today’s sale marks the first time the retailer has halved the price of core items in its ranges. From sauces to soup, toothpaste to toiletries, the new move - initially covering essential grocery and beauty items - will give customers amazing added value to kick off a new year of savings.

While £1 items at amazing value will always be at the heart of Poundland’s offer, the new year 50 pence event – set to run until the end of January - is the is the latest pricing move as the retailer looks to provide additional value to customers.

Poundland trading director Barry Williams said: “No-one loves a bargain more than Poundland customers and they’re asking us to do more.

“Our promise to them is clear – amazing value on amazing items.  That’s why we’re on a mission to re-power the business and look for new ways to provide that value.

“This 50 pence event to kick off the New Year is just the start of exciting times at Poundland as we work even harder to deliver on that promise in the months ahead.”

Items that will be reduced to 50 pence include Dolmio Bolognese sauce, Heinz Tomato Soup, and Ambrosia custard.  Naughty pleasures such as Oreos, McVities cheddars, and toffee popcorn will also be reduced.  In its beauty ranges, items lowered to 50 pence include Pure deep cleanse and exfoliating wipes, and Aquafresh toothpaste.