The Rolling Stones opened the doors to their world-first flagship store, ‘RS No. 9 Carnaby’ in the heart of London’s Soho, at 9 Carnaby Street.


Created in partnership with Bravado, the store is now home to an exclusive mix of collections and collaborations for fans of all ages, and will feature a bespoke T-shirt customisation station. Framed in an exceedingly contemporary red and black shop fit, visitors will be able to explore the diverse product offering whilst listening to tracks from the greatest rock ‘n’ roll band in the world!


The Rolling Stones said: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”


It is a bold time to launch a permanent retail space in London, but RS No.9 Carnaby Street will provide a major long-term boost to music tourism in the capital, as one of the most iconic music British brands and bands of all time, launches this unprecedented experience on London’s historic Carnaby Street in Soho, which has been synonymous with British music culture since the sixties.


The Stones’ deluxe reissued 2020 version of their historic ‘GOAT’S HEAD SOUP’ album, out this week looks set to top the U.K. album charts, 47 years after its first release.


Fans who were unable to visit can experience it through a bespoke online store and experience which will be going live shortly at: