VisitEngland has announced that this year’s VisitEngland Awards for Excellence will be held at Rum Warehouse at The Titanic Hotel Liverpool on 5 June.
The national awards, now in its 34th year, will see finalists from 16 regional competitions recognised as Gold, Silver and Bronze winners across 15 core categories. Award categories range from the ‘Accessible and Inclusive Tourism Award’ to the ‘Self-Catering Accommodation of the Year Award’ and from the ‘Experience of the Year Award’ to the ‘Taste of England Award’.
VisitEngland Director Andrew Stokes said: “This iconic and world-class venue, located in one of England’s most vibrant cities with its buzzing contemporary culture, its history and heritage and its legendary music scene, is a wonderful backdrop to celebrate the very best of our tourism industry.
“The VisitEngland Awards for Excellence showcase England’s outstanding tourism products and the innovation and creativity thriving within the industry. The awards also acknowledge the people and businesses that work so hard to provide visitors with world-class tourism experiences, delivering exceptional customer service time-after-time.”
Welcoming the news, Councillor Mike Wharton, Liverpool City Region Combined Authority Portfolio Holder for Economic Development and Business said: “We are so thrilled and excited that VisitEngland has chosen Liverpool City Region for this year’s awards ceremony.
“We have an incredible vibrant hospitality and world class tourism sector and as a region of story tellers we have the warmest of welcomes for all our visitors. Liverpool has been voted the 7th best city in the world to visit by Time Out magazine so we are delighted to be hosting and celebrating the very best of the tourism industry in England here in our city region.
“I hope all our guests have a fantastic evening in June.” There were more than 1730 applications from the 16 aligned regional competitions who are then automatically entered into the national awards.
In the lead up to the Awards in June, VisitEngland will announce the three finalists for each category. In addition to the 15 core categories, four special awards are also being presented including an ‘Outstanding Contribution to Tourism Award’, a ‘Travel Content Award’, the ‘Tourism Superstar Award’ and a ‘TXGB Trailblazer Award’.
The Caravan and Motorhome Club is the headline sponsor of the VisitEngland Awards for Excellence 2024 as well as sponsoring the ‘Experience of the Year’ category. Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of small-to-medium sized businesses, employing 2.6 million people and, in 2022, generating £66 billion for the economy in domestic visitor spending.
Core Categories:
Accessible and Inclusive Tourism Award
B&B and Guest House of the Year
Business Events Venue of the Year
Camping, Glamping and Holiday Park of the Year
Ethical, Responsible and Sustainable Tourism Award
Experience of the Year
Small Hotel of the Year
Large Hotel of the Year
New Tourism Business of the Year
Pub of the Year
Self-Catering Accommodation of the Year
Taste of England Award
Unsung Hero Award
Small Visitor Attraction of the Year
Large Visitor Attraction of the Year
Special Awards:
Outstanding Contribution to Tourism Award
Tourism Superstar Award
Travel Content Award
TXGB Trailblazer Award
The 16 local and regional competitions aligned with the VisitEngland Awards for Excellence 2024 are:
Beautiful South Tourism Awards
Cumbria Tourism Awards
East of England Tourism Awards
Enjoy Staffordshire Tourism & Good Food Awards
Lancashire Tourism Awards
Leicestershire Promotions Tourism and Hospitality Awards
Destination Lincolnshire Tourism Excellence Awards
Liverpool City Region Tourism Awards
Marketing Cheshire Tourism Awards
North East England Tourism Awards
Peak District, Derbyshire & Derby Tourism Awards
Remarkable East Yorkshire Tourism Awards (REYTAs)
South West Tourism Excellence Awards
Visit York Tourism Awards
West Midlands Tourism Awards
Worcestershire Tourism Awards