All hail convenience! The time-pressed nation is busy, busy, busy, fanning a growing trend for on-the-go food and drink and meal solutions. With premium quality a key part of what consumers are looking for, Speciality & Fine Food Fair 2017 is worth slowing down for.
The industry event at Olympia London will be showcasing thousands of new products, many of which have been created with convenience in mind, when the doors open from September 3-5. From grab boxes of authentic Turkish Delight, mini portions of all natural dressings, snack bars, healthier teas, mini pots of nut butters, gourmet ready meals, and breakfast smoothie bowls.
Adrian Beale, Founder of fine food distributors Buckley & Beale and Speciality & Fine Food Fair Ambassador, said: "If looking for new products at the Fair, 'convenience' foods should definitely be high up on the wish list. However, it's important to appreciate that convenience covers a wider range than first appears, and isn't just the grab and go sector. Consumers are also looking for complete meal solutions that are quick and easy to prepare, and they want them for breakfast, lunch, and dinner. Look for products that clearly communicate to customers how they help them in their busy lives; how easy they are to consume or prepare; and what boxes they tick for health, sustainability, honourable sourcing, all of which are important to the next generation of demanding consumers."
