Suffolk's St Peter's Brewery is gearing up for the Mindful Drinking Christmas Festival this weekend, a two-day event at Spitalfields, London.
With sales of its two alcohol-free beers now accounting for 15% of its overall sales, St Peter's Brewery is keen to target those looking for high quality alcohol free drinks to enjoy and the Mindful Drinking Christmas Festival is the perfect opportunity.
Organised by Club Soda, the free Mindful Drinking Christmas Festival on Friday 24th and Saturday 25th November provides a platform for the growing quality and diversity of the UK's alcohol-free drinking scene, with a range of zero to 0.5% alcohol craft beers, wines, ciders and sodas all available for tasting, alongside street food, music and entertainment for all the family.
St Peter's will be offering visitors to the event free tastings of its two delicious alcohol-free beers, St Peter's Without Original and Without Gold, selling single bottles and gift packs and hosting a competition which will see one lucky festival-goer winning a year's supply of St Peter's Without Original and Without Gold (45 cases in total!)
St Peter's Brewery launched Without® Original, its first-ever alcohol-free craft beer in August 2016 and it has created a huge buzz in the industry, with the likes of Tesco, Nisa and The Co-Op all giving it national listings. In July the brewery unveiled its second zero-alcohol beer, Without® Gold, a citrusy, slightly malty golden ale to appeal to lager and ale drinkers that is currently sold exclusively through Morissons.
“We are dedicated to providing the highest quality alcohol-free beer,” explains Steve Magnall, CEO at St Peter's Brewery. “Our Without® Original and Without® Gold have been phenomenally successful, proving just how much demand there is for high quality, alcohol-free craft beers that really are as good as their alcoholic counterparts. By supporting the Mindful Drinking Christmas Festival we have a fantastic opportunity to prove how strong the alcohol-free category is becoming and ensure that even more people have a chance to try our fantastic alcohol-free beers,” adds Steve.