Nearly 200 free breakfasts were served by volunteers at two local libraries in the first week of Sandwell’s Cereal Readers project.
The breakfast clubs are running at Glebefields Library and Smethwick Library for six weeks over the school summer holidays.
They run every weekday from 10-11.30am and are open to all children aged four to 11.
In the first week, 117 children together with 64 adults attended the Cereal Readers sessions, which offer cereal, fruit and juice as well as stories, activities and guided reading.
Councillor Richard Marshall, Sandwell Council’s cabinet member for leisure, said: “We know that times are really difficult financially for many families and school holiday time increases that burden.
"With Cereal Readers, families can have a healthy breakfast at the same time as enjoying reading and fun activities. This also ties in with the very popular Summer Reading Challenge, which helps to avoid children having a 'dip' in reading over the summer.
"It's fantastic that volunteers have served nearly 200 breakfasts in the first week – what a great start! I encourage other families to come along to Glebefields Library and Smethwick Library so their children can become Cereal Readers too.
"While visiting the library, they can also join the hundreds of other children who have already signed up to the Summer Reading Challenge."
The Cereal Readers project is funded entirely through donations from businesses and run by volunteers. To volunteer or donate to this project please call Glebefields Library on 0121 557 8641 or Smethwick Library on 0121 558 0497.