26m Brits preparing for a summer getaway in 2017, spending an average of £1,253 per holiday
As eager Brits get ready to down tools and take a well-earned holiday, new research from VoucherCodes.co.uk reveals that a staggering 26 million Brits are set to head off on a summer getaway this year, spending an average of £1,253 per person, per trip, taking into account all the associated costs, including travel, accommodation and food and drink. This is an increase on the 21.9 million holidaymakers who went away last year, shelling out an average of £1,315 on their travels.
Location, location, location
Eschewing sunnier climes, nearly one third (28 per cent) of UK adults are opting to go on a staycation in the UK this year, spending a total of £667, with more over 55’s planning a trip on home turf than any other age group.
Meanwhile, over one quarter (26 per cent) of holidaymakers are planning a beach holiday abroad, setting aside an average outlay of £1,348. Families with children are the most likely to hit the beach, with over one third (35 per cent) planning to take their buckets and spades abroad this year, however it seems those with children under four prefer to stay home and avoid the travel hassle, with four in 10 (42 per cent) settling for a UK trip.
Thanks to the soaring popularity of city break destinations including Barcelona and Copenhagen, over one in ten (13 per cent) will be going on a city break abroad this year, spending an average of £1,167. Shorter trips appear to be a popular choice for students and younger Brits, with more 18 to 24 year olds planning a city break than any other age group in the UK.
Bucket-list Brits
Despite the longstanding popularity of these more traditional holidays, it seems many are starting to take notice of more unconventional breaks; 3.12 million Brits are planning a ‘bucket-list’ holiday this summer - a trip involving an unforgettable, once in a lifetime experience such as a journey to one of the seven wonders of the world, with singletons and divorcees driving the trend forwards. Where cost is concerned, Brits are prepared to spend significantly more on bucket-list holidays, with those planning to go on such a trip planning on setting aside an average of £2,165 for their trip, more than three times the expected outlay for those planning a staycation this year.