TV presenter and beloved Brummie, Alison Hammond today made an appearance at the Bullring shopping centre in Birmingham, to meet shoppers and show her support for local businesses in the area.
In a live Q&A, Alison discussed the many benefits of shopping local and talked about what residents can do to help support local trade, in addition to championing her own favourite independent businesses in the area.
The appearance was part of a pop-up event by Yell.com, which is running at the Bullring until this evening and marks the sixth stop on a nation-wide tour to encourage the British public to discover and support the great local businesses in their area.
A television presenter and showbiz reporter, Alison Hammond is one of Birmingham’s many famous exports. Having risen to fame in the third series of Big Brother back in 2002, Alison is now one of daytime TV’s most recognisable faces, also appearing on the likes of Strictly Come Dancing and I’m a Celebrity…Get me Out of Here!
Alison said: “One of the things I love the most about Birmingham is how you can discover something new around every corner. There’s such rich variety on offer from the businesses here, I love that we’re shining a spotlight on them with this event. I’m always excited to chat with my fellow Brummies, and loved speaking to them today. Hopefully I’ve helped them to find some of the hidden gems in the city, that they might be missing out on!”
The pop-up stand also features the ‘Just Yell’ booth, where shoppers are invited to take part in an exciting competition to see who can yell the loudest. With the chance to win an Amazon Echo worth £89.99. Shoppers can also get information on a prize draw for the chance to win a range of fun experiences designed to make you Yell, plus a grand prize of £10,000.
Yell.com also looked into the consumer behaviour of those who live in Birmingham. The findings revealed that residents of Birmingham are actually the most likely in the whole of the UK to search online for a window cleaner. Suggesting that Birmingham might have the cleanest windows in the whole of the UK, Brummies were found to be 3 times more likely than residents of any other area of the UK to search online for the service.
