Three iconic brands will be joining the line-up at the region’s most visited shopping centre, Bullring. Luxury brands Coach and Russell & Bromley will open stores on the Upper East Mall alongside the likes of Michael Kors, Whistles, Ted Baker and Diesel, whilst Ben Sherman joins the line-up at the recently developed LinkStreet mall.

Coach, the leading New York design house of modern luxury accessories for women and men, will open its first standalone store in the region. The 280sq m space will offer the brand’s full range of bags, footwear, outerwear and accessories.

British footwear brand, Russell & Bromley, will join Coach on the centre’s Upper East Mall when they both open later in the year, in a 260sq m store.

The iconic Ben Sherman brand is set to open on 10th April in a 164sq m store on the LinkStreet mall area, which is located on the walkway between Bullring and Grand Central. Offering its full range of menswear collections including shoes and accessories, the store joins the likes of Luke 1977 and Pretty Green in taking a unit at LinkStreet. Other brands to join the new revamped mall space include the hugely popular restaurants, Not Dogs and Cereal Killer Café.

Michaela Moore, General Manager at Bullring, commented: “It’s fantastic news not just for Bullring but for the city that these three stand-out brands have decided to have a presence in Birmingham. All three brands follow Smashbox, T2 and New Look Men in choosing the centre to open their first standalone stores in the region.”