As the clocks went forward and the nation celebrated the start of spring, research has found that almost three quarters of West Midlands residents are literal victims of daylight robbery.

A surprising 72% spend most of the daylight hours inside, whilst over a third (34%) of the region confessed to spending less than one hour outside on a typical weekday. The research which was conducted by SunVit-D3 found that factors such as socialising (21%) and looking after the kids (16%) played a pivotal role in why those from the West Midlands are choosing to hibernate.

However, it’s not just a busy social and family life that is keeping residents from the great outdoors. More than a quarter (26%) said their daily commute to work affected how much time they could spend outside each day and once at work, things don’t improve.

Over half of those from the West Midlands (58%) spend no more than ten minutes outside on their lunch break, with just a mere 2% taking advantage of the full hour available to them and heading out. Perhaps this is because a quarter (25%) have too much work to spend time away from their desk.

With over half (53%) finding a lack of daylight depressing, it’s no surprise that this is having more than just a physical effect. With sunlight exposure generating the most of our Vitamin D intake* - an essential for healthy bones and muscles – a lack of daylight can also have a big impact on our mental health.

Richard Allen from SunVit-D3 said: “It is surprising how few of us are taking advantage of getting outside and embracing the many benefits we can experience from just being out in the fresh air and daylight. With the clocks going forwards and us all welcoming a little more sunshine in our lives, we need to start getting outdoors more.”

SunVit-D3 Limited is a rapidly growing company devoted to Vitamin D3 supplementation with scientific documentation. The company's products are manufactured in the UK according to GMP principles and guidelines to ensure their customers products are of a high quality.