Visit Cornwall is now officially calling summer early! On May 1st, Visit Cornwall and its members are launching 'Cornish Summer Time' (CST) which starts six weeks earlier than 'official' British Summer Time. A spectacular campaign that celebrates everything amazing about the naturally early summer lifestyle in Cornwall is set to roll out across the UK with amazing accommodation and entertainment offers for those who want to beat the crowds to the UK's multi-times favourite UK holiday destination.
In Cornwall, summer has always (un)officially kicked off on May 1st. For centuries, the Cornish have been celebrating the arrival of summer in Cornwall with the world famous May Day Oby Oss Festival that takes place annually in Padstow on May 1st. The summer heralding continues on May 8th as Helston is decked out with bluebells, gorse and laurel leaves as part of Helston Flora Day to celebrate the end of winter and mark the arrival of the new vitality and fertility with the trees and flowers bursting into life.
The warmer micro-climate means locals and visitors hit the coast path, gardens and especially the beach, jumping in the swell and stretching their bare legs long before the rest of the country. Cornwall enjoys an extended summer period which enables locals and visitors alike to take full advantage of an unrivalled outdoor living lifestyle from May 1st to October 1st if not longer.
With this in mind, on May 1st 2017 and alongside its members, Visit Cornwall has created a super colourful set of deals for visitors and tourists to set their calendars and get down to the UK's favourite destination for the ultimate short break or holiday. Visitors can fast-track their summer and indulge in exciting outdoor activities such as stand up paddle boarding, kayaking, outdoor culture experiences, surfing, wild swimming, fishing, foraging, alfresco dining as well as the perennial delights of walking along the coast and visiting the great range of heritage properties, villages and towns.
Chief Executive of Visit Cornwall, Malcolm Bell says, “With the exciting new proclamation of CST, we are simply maximising what is already instinctively there, and spreading the word to Cornwall and fans of outdoor summer living across the nation. We're really excited about the launch of Cornish Summer Time this year and are delighted that our members have jumped on board to provide compelling offers to drive the campaign.”
Malcolm continues, “May and June tend to be quieter months in Cornwall, yet they are some, if not the best months of the year to be in the UK's number one holiday region. Epic panoramic coast and beach views, sunrises and candy coloured sunsets make for an Instagrammer's paradise and we are encouraging social media users to get involved and share their images using the hashtag #CST.”
