Alzheimer’s Society can reveal the West Midlands’ ultimate cupcake as part of a event to raise funds to defeat dementia. The charity is calling on everyone in the West Midlands to join in celebrating its first ever Cupcake Day on Thursday 16 June, in association with woman&home.

Alzheimer’s Society surveyed 2,000 people to find out what their ultimate dream cupcake would be – people could choose their flavour in three categories: cake, filling and topping. The top flavours voted for in the West Midlands were a chocolate base, strawberry and cream topping and cream decoration. Nationally the top flavours voted for were chocolate, chocolate and more chocolate.

Steve Hayward, Services Manager for Alzheimer’s Society: “We’re calling on cake-lovers from across the West Midlands to get involved and join our cupcake crusade. Whether you want to hold a cupcake sale or simply indulge in a tasty treat, everything you do to support Cupcake Day on 16 June will help. Nearly 73,000 people in the West Midlands have dementia. Whether you bake, sell or simply buy a cupcake, join the cupcake crusade to raise money and help us defeat dementia. Every cupcake counts.”

Everyone is encouraged to bake, sell or buy cupcakes at events up and down the country. From organising a sale at a school to hosting a get-together at the weekend, it’s easy to get involved. Every cupcake sold will help Alzheimer’s Society find a cure for dementia, fund vital services and campaign for the rights of people with dementia. £60 would pay for a dementia research-focused blood test, £20 would pay for someone to attend an Alzheimer’s Society Dementia Café for a month.

You can sign up at for a free Cupcake Kit and discover how to bring your own unique style to the table. Alzheimer’s Society is encouraging all bakers to share pictures of creations using #CupcakeDay on Twitter and Instagram.