As we tentatively emerge from challenging times, Cadbury Dairy Milk is on a mission to encourage chocolate fans to spread a little kindness with its new limited-edition chocolate gifting bars this summer.        

Revamping its iconic Cadbury Dairy Milk packaging on all 360g gifting tablets, with uplifting quotes, ‘Perfect just the way you are’ and ‘You’re all kinds of amazing,’ these new bars are the ultimate gifts to share with family, friends and loved ones this season to help boost self-esteem and celebrate that special someone.

Nancy Moore, Brand Manager for Cadbury Gifting said: “The last year and a half has a taken a huge toll on the nation’s self-confidence.

But we know a simple compliment can go a long way to lift someone’s mood. Be it a birthday, a graduation or a simple surprise gift for someone who needs it, these bars have been created to encourage thoughtful gestures to those you value most.

“We hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.” The limited-edition Dairy Milk bars are available in most major retailers nationwide until September 2021.

And, from 18th August 2021, Cadbury has partnered with Tesco to turn your kind gestures into important donations to The Prince’s Trust. With every bar you buy from a Tesco supermarket, a donation will be made to the charity to support The Trust’s important work supporting and building confidence in the nation’s young people.

So, what are you waiting for? Head to shops now while stocks last to get your hands on the new limited-edition Cadbury Dairy Milk gifting bars and make someone’s day this summer.