For decades Irn-Bru has been described as “indescribable” - but now it’s challenging the nation to put their taste buds to the test and pinpoint the Bru-nique flavour of the iconic Scottish soft drink. The UK-wide challenge is in celebration of Irn-Bru’s latest TV ad, which airs from Tuesday 13th July. 

It’s set in a wild west saloon, where a bar brawl of heated Bru fans erupts – with each patron declaring their flavour is the definitive Irn-Bru taste through fisticuffs. Thankfully, order is restored by a lone cowboy, who strikes peace by proposing everyone agrees “it tastes magic”.

Irn-Bru is loved by millions world-wide, but the taste is often a hot topic of debate. Bubblegum, tutti-fruity, orange, or cream soda; no one has ever quite managed to put their finger (or tongue) on the exact flavour. Which is why the popular soft drink has launched The Great Taste Debate – challenging the public to grab a can, take a sip, and tell them what flavours they detect via social media.

And, to sweeten the deal, Irn-Bru will give one lucky fan a year’s supply of their legendary fizz for the best tried-and-tasted video (T&Cs apply). TikTok stars including ex-Goggleboxer //;is_from_webapp=v1&sender_device=pc&sender_web_id=6980261485911049734">Tom Malone Jnr and //">Demi Yates are ready to have their say on the #IRNBRUChallenge by posting videos on the platform - which are set to have tongues wagging.

Tom Malone Jnr, said: “Irn-Bru’s great taste debate really does have the internet fizzing. I’ve seen viral videos of people tasting Irn-Bru for the first time and others going off in the comments with what they think it tastes like – so I’m really excited to be helping kick off this challenge! I’ve seen all sorts of weird and wonderful flavours shared; fresh oranges, sherbet, strawberries. I even saw someone describe the taste as fizzy unicorn tears. So, I can’t wait to see what the UK come up with when they take part.” 

Marketing Director at AG Barr, Adrian Troy, said: “Whether it’s bubble gum or tutti-fruity, Irn-Bru fans can never quite agree on the exact taste of our Bru-nique soft drink. Naturally, we decided to have a bit of fun with this.  Whatever the flavour, hopefully we can all agree on the fact Irn-Bru tastes magic.”

As well as airing on TV across the country, the ad can be viewed by scanning QR codes found on cans and bottles throughout the UK.