Lori Rogers AKA Chef Lorious is making history as an African American female entrepreneur and celebrity chef.
Her brand, Jam Vino, is now available at Walmart.com and Amazon.com and will debut in Walmart stores in 2025. Thousands of small businesses applied to participate in the annual Walmart Open Call, yet only 92 brands received the Golden Ticket and Jam Vino was one of them.
Chef Lorious, the culinary creative behind the gourmet wine-infused jam received the coveted Golden Ticket after the team’s one-on-one pitch meeting at Walmart headquarters on Wednesday, September 25, 2024. This monumental win secures placement for Jam Vino on Walmart shelves starting in June 2025.
Until then, Chef Lorious’ signature Jam Vino flavours—Blackberry Merlot, Raspberry Moscato, and Strueberry Blanc—are available at Walmart.com. “We’re beyond thrilled to partner with Walmart and bring Jam Vino to homes across America,” she says.
“It’s not just a jam — it’s an experience. Jam Vino combines the heart of the South with the elegance of wine country, and our partnership with Walmart allows us to fulfil our mission of providing Everyday Luxury for Everyday People.”
Jam Vino has established an entirely new subcategory of jam by blending artisanal craftsmanship with the sophisticated notes of fine wines. Jam Vino elevates dishes—whether it is spread on artisan bread, glazed on roasted meats, or swirled into yogurt and smoothies.
All natural, Jam Vino contains only five ingredients no artificial preservatives, artificial sweeteners, or artificial colours.
Jam Vino is a tribute to Chef Lori’s Calibama roots, blending the rustic charm of Southern cooking with the refined sophistication of California wine culture. What started as a creative take on a family recipe during a cooking demo at Williams-Sonoma evolved into a full-fledged culinary hit, captivating both casual food lovers and gourmet enthusiasts.
“Jam making, passed down from my Alabama family is a Southern tradition I’ve cherished for years,” Chef Lorious shares. “But when I combined those flavours with California wines, it felt like magic.
“It’s so rewarding to now be able to share that magic with Walmart customers.” Chef Lorious is an American lifestyle brand by founder and CEO Lori Rogers.
A celebrity chef, cookbook author, and influencer with roots in both California and Alabama, Chef Lorious proudly merges Southern comfort food with chic California style. Known for her down-to-earth approach and her signature Calibama cooking style, Chef Lori’s recipes are beloved by home cooks and professionals alike.
Through her regular television appearances, social media channels, in-store demos, and online cooking demonstrations, Chef Lorious inspires fans and followers to embrace their authenticity, just as she has by blending Southern and California cuisines. In September 2024, Chef Lorious received the coveted Golden Ticket from the Walmart Open Call.
Jam Vino products are available online at Walmart.com and will debut in stores in June 2025. Chef Lorious has been featured on “Good Morning Washington,” “Good Day DC,” “Good Day Philadelphia,” “Good Day Atlanta,” and has a recurring monthly “Taste Texas” segment on “Good Morning Texas.”
Chef Lorious is the author of “Calibama Cooking: Classic & Contemporary Comfort Food.” Chef Lorious is certified by the Women’s Business Enterprise National Council and the National Minority Supplier Development Council.