Friends of Glass, the campaign that supports glass packaging for food and drink, has enlisted the help of rapper and comedian, Ben Bailey Smith aka Doc Brown and ex Britain's Got Talent contestants, The Bottle Boys, to encourage more young people to recycle their glass bottles and jars.
The celebrities are part of a new campaign called 'Endless Chorus' - a quirky online video, which shows drinkers in a bar being surprised when a glass wine bottle begins to sing to them about its long life which has seen it recycled over and over again.
The voice behind the bottle is Doc Brown, who is accompanied by music played on bottles by The Bottle Boys. All are concealed behind the bar and hooked up via microphones to a speaker hidden inside the bottle.
Together, the Bottle Boys and Doc Brown cover a series of iconic hits from the last 10 decades, bringing to life the likes of Louis Armstrong, Petula Clark and Kool & the Gang in a mashup to highlight the different lives of the glass bottle through the ages.
The campaign was inspired by the findings of a new pan-European study by Friends of Glass in 11 EU countries including the UK. The study revealed that young consumers have many positive attitudes towards glass packaging, but they don't fully appreciate all of the environmental benefits that glass can offer.
Brook Hayes from Friends of Glass says: “We really want to engage with the younger generations and get them to recycle their glass packaging. The film is a light-hearted way to show that your glass deserves to live again and again. I think this can help to make the glass recycling message interesting and memorable for young consumers.
“Ultimately, we want them to appreciate that absolutely all glass packaging is a precious resource that can that you can recycle time and time again, and in doing so you'll help reduce CO2 emissions, save energy and cut down on landfill.”
