Artisan crisp company, Fairfields Farm, is celebrating after being awarded the Innovative Packaging Design of the Year Award at Food Matter's Live for its newest and most innovative brand, Heat & Eat.

Following on from the huge success of the launch of Heat & Eat in September, which is now available in Tesco and East of England Co-Op, this award is proof that the brand is a perfect fit for the current snacking market.

“We are over the moon to have won this award,” says Laura Strathern, co-founder of Fairfields Farm. “When we launched Heat & Eat we knew we'd designed an innovative product, so it's just fantastic that the judges agreed.

“There was some really stiff competition in the Innovative Packaging Design category and every product entered was so different. It's amazing to win!” adds Laura.

The Food Matter's Live Awards recognise the creativity and inventiveness of the food and drink industry to produce products and ingredients that meet the ever-changing demands and palates of health conscious and trend-hungry consumers. And, with stiff competition among the entrants, winning a category award is a huge achievement.

Briony Mansell-Lewis, Food Matters Live director, said, “We were incredibly impressed by the standard and quality of entries to our first ever Food Matters Live Awards - there were very strong contenders in each category. While it was a tough choice, we're pleased to recognise the outstanding achievements of the winners, who can only be described as innovative trailblazers of the food and drink industry.”

Fairfields Farm received an iconic, unique award – creatively designed around the innovative concept of a taste bud and incorporating the five senses of taste – at a special ceremony hosted by Food Matters Live at London's ExCeL on 22nd November.