As a city historically, Liverpool isn't known for its lust for all things health and wellness-oriented, especially food and drink but the climate is changing.

So says, grocery stalwart and award-winning entrepreneur Dalip Matta, who along with brother Deepak runs Matta's in Liverpool's burgeoning restaurant quarter Bold Street.

“We've noticed that Liverpool and its people are taking a much keener interest in health & wellness in all of its forms of late. The spikes amongst wellness food and drink on our website proves that.”

Dalip says it's been a long road for many operators in Liverpool treading the wellness path “but we at Matta's had a vision many years ago to bring a more health-aligned range of products and we know that in spite of the large array of our current stock, it is just the beginning.”

“We've always thought that the most positive action to take when you have a passion for something that is missing in your home city is to provide it for everyone yourselves. And that's what we're doing.

“We're also bringing more of Matta's to the outside world taking part in many pop up events rather than just expecting people to visit our shop...actually we never expected lots to visit, just hoped.”

So what exactly are Matta's doing, albeit in their 33rdyear in business to bring customers a unique wellness experience when it comes to food shopping in Liverpool?

“We're getting approaches from really exciting, nascent businesses offering high quality products especially organic and or/vegan products, many of which are perishable goods that lend well to pop-up activity in-store, heightened social media activity and national press coverage. We're also often giving fledging companies their first start and it's been great to watch them grow.

“In addition, and especially based where we are in the restaurant quarter, we've plenty of famous faces like Nisha Katona shopping with us from the industry as we sell so many basic essentials for cooking...we've grown our business buy selling natural ingredients, I guess in referring to wellness, we're just calling them something different but the range in the market just gets bigger and so does our stock!”