Believe the hype because it is here. Fridays all-new meat-free vegan burger – one of the most talked about burgers in the USA last year – has landed in the UK.

The burger answers the prayers of those on a vegetarian, vegan or flexitarian diet – or simply wanting to cut down on the meat – as it tastes every bit as juicy and flavoursome as the real thing.

Why? Because this is no normal vegan burger. It even ‘bleeds’ like the real thing. But there is nothing to worry about, as this is thanks to beetroot juice. As well as beetroot, the burger is made from coconut oil, mushrooms, herbs, plant proteins, and spices, and is flame-grilled to perfection by Fridays chefs before being served in a 100% vegan bun with lettuce, onion and tomato, as well as a side salad or fries

It also comes at a pretty tasty price – just £10.99 – making it healthier for the wallet too! The burger launches on 7 January, making it the perfect meal for those giving Veganuary a go. It’s addition to the menu now means vegan guests can dive into and enjoy what Fridays is famous for – the juiciest burgers in town. And we challenge anyone to see if they can tell the difference between the meat-free burger and the real thing. Yes, it’s that good!

Terry McDowell, TGI Fridays’ Head Chef said: “Fridays flame-grilled, hand-crafted burgers are one of the most popular dishes on our menu and now everyone can enjoy their legendary taste, whether they are vegan, vegetarian, trying to cut down on meat, or anything in between! We launched our vegan burger in the States last year and have been inundated with messages asking if we planned to bring it to the UK. So, it is here by popular demand!

“We’ve put a lot of research and effort into ensuring we offer the best vegan burger in town, as well as one that comes with a 100% vegan bun. With high protein, zero cholesterol – yet all the flavour of a real burger and with a succulent and satisfying meaty ‘bite’ – the question is, why wouldn’t you give it a go?”

It’s not just the meat free burger Fridays offers – check out the menu online for a whole host of other delicious vegan-friendly dishes.