Bottega achieved an important result in Hong Kong, becoming the first sparkling wine in terms of sales volumes in 2021 on the basis of data released by IWSR. This is a figure of great importance and absolute prestige, as the Chinese city, which maintains its own autonomy with respect to the motherland, represents a point of reference for the whole of China, often guiding consumption trends.
In the last 6 years, the Treviso company has recorded a constant increase in volumes in Hong Kong, with a 60% growth peak between 2020 and 2021. The best-selling wines are Moscato spumante and Prosecco, both in the classic bottle and in the original golden one, which has become a distinctive item of the Bottega brand.
This is an even more significant result, as the city's economic situation in recent years has been conditioned by uncertainty. The Treviso-based company's brand is well known locally by consumers, who appreciate the quality of its products and identify it as synonymous with the best Made in Italy in the beverage sector.
Traditionally in Asia, sweet sparkling wines, such as Moscato, are very popular, but interest in Prosecco is growing strongly. Thanks to its versatility, Prosecco pairs well with various Chinese dishes. Spritzes and low-alcohol Italian cocktails, which use Prosecco as the main ingredient, are also popular in Hong Kong.
Among these is the highly successful Bottega Lemon Spritz, which, thanks to the Limoncino, is enjoyed by all palates for its tasty combination of freshness and aromatic charge.