Lotus opens flagship showroom in South Korea

Lotus have just announced the opening of its flagship showroom in Dosandae-ro, Gangnam-gu, in Seoul. 

The new store can be found at the heart of one of Seoul’s most famous streets known for luxury and fashion. It brings together Lotus’ rich 75-year heritage with the latest technologies to provide customers with an exclusive and immersive entry point into the Lotus brand in South Korea.

Spanning across three floors, and almost 720 square metres space, the showroom features seven Lotus vehicles. It provides consumers with an opportunity to see and experience the Lotus product range including its sportscar Emira, and electric hyper-SUV Eletre.

It also offers a VIP lounge and bespoke digital experience, where customers will be able to personalise their own vehicles. Consumers will also be able to purchase Lotus merchandise in store.

This is the brand’s first showroom in South Korea, one of the fastest growing luxury markets in the world. It forms part of Lotus’ strategic business growth plans in Asia, as the company continues to scale globally - part of its Vision80 strategy to become an all-electric global luxury technology brand by 2028.

Mike Johnstone, Chief Commercial Officer at Lotus Group said: “We are passionate about creating spaces that bring the Lotus brand to life and resonate with local consumers. This new flagship showroom demonstrates our commitment to just that and offers a bespoke entry point to our British brand. I look forward to welcoming many more customers into the Lotus community, as a result.”

The announcement comes on the heels of Lotus’ partnership with local luxury and premium automotive retailer Kolon Mobility Group (KMG), who are the official importer and sole distributor of Lotus in the region. Lotus began taking reservations for both Emira and Eletre earlier this year and is seeing strong demand for its luxury performance cars.

The company will begin customer deliveries in South Korea in H2 2024.