Looking for the next big thing? Whether buying for retail, foodservice or wholesale; there is no better place to discover what will be shaping the fine food industry than at Speciality & Fine Food Fair.
The Fair's new Discovery Zone is a real opportunity to uncover what new brands and trends are emerging. This is a dedicated area for up and coming food and drink businesses which have been trading in the UK for less than 36 months.
Many new products being showcased in the zone this year are focused on health. It's not just about the ingredients that are in them but what's not too; with many claiming to have no added sugar, no gluten and no artificial flavours and colours. Natural food and drink is on trend too, along with a penchant for all things nutty and products featuring flavours from around the globe.
Kara Bowen, Event Manager, said: "Buyers and decision makers looking for the latest fine food and drink need look no further than Speciality & Fine Food Fair 2017. For those looking for innovative trends and brands breaking through, the new Discovery Zone is a must see. From what we are seeing so far, health and wellbeing is heavily influencing the new products being launched this year but luxury, both in terms of ingredients and packaging, is just as important."
