New analysis of the latest ONS figures has revealed that Staffordshire Moorlands has had the largest increase in average house prices in Staffordshire in the past 10 years. The study by A-Plan Insurance compared the average price of a house in March 2011 to March 2021, across more than 400 areas of the UK.

Staffordshire Moorlands is at the top of the list with a 53.80% percentage increase when compared to the average house prices ten years ago. In March 2011 the price was £137,293.93, whilst in March 2021, it rose to £211,151.49.

Cannock Chase is the area with the second largest percentage change over 10 years with a 52.46% increase. Over the ten years, the average house price has increased by £66,316.32.

Tamworth is the third house price hotspot of Staffordshire having risen from £125,096.62 in 2011 to £192,164.81 in 2021.  

Staffordshire’s house price hotspots over the past decade, by A-Plan Insurance


Average house price in March 2021

Average house price in March 2011

Percentage change over 10 years

Staffordshire Moorlands




Cannock Chase




















South Staffordshire








East Staffordshire








Coming in at the bottom of the list is East Staffordshire, where average house prices have risen from £139,233.46 to £194,319.90, a percentage increase of 39.56. The county’s second lowest average house price increase is in Newcastle-under-Lyme, where it has risen from £118,928.38 in March 2011, to £166,858.52 ten years on – a jump of 40.3%.

Lichfield has the highest average house price in Staffordshire, standing at £266,771.84 in March 2021, compared to £179,851.35 ten years previously, but has only had the fifth largest increase in price at 48.33%. The lowest average house price in Staffordshire is in Stoke-on-Trent, where it was measured at £125,934.18 March 2021, after a 49.61% rise from £84,175.77 in March 2011.

Overall, Staffordshire’s average house price has increased by 44.82% in the last decade. In March 2011 the average price was £146,585.27 and has risen to £212,282.58 in March 2021. Across the UK, the average house price in March 2011 was £165,648.54, while the latest figure stands at £256,405.17– an increase of 54.7%. 

Comparing the four nations of the UK, England has seen the biggest increase in average house price over the past ten years – 58.6% - going from £173,045.56 in 2011, to £274,615.37 in 2021. Wales showed the second highest increase of 48.1%, going up to £185,431.00 in March 2021, compared to £125,133.01 a decade earlier.

Scotland’s average house price has risen by 32% since March 2011 – third out of the four nations. It was £126,172.03, and according to the most recent ONS data, is now £166,566.05. Northern Ireland has seen the lowest rise in the UK, but the average house price has still gone up by 25.3%, standing at £149,178.24 in March 2021, up from £119,023.88 in March 2011.

Commenting on the figures, a spokesperson for A-Plan Insurance said: “Ten years is a long time in the property market, and in the time more than half of the areas measured in the UK have seen the average house price rise by more than 50%. Some places have seen the average price nearly double in value, reflecting just how important home ownership is to people in the UK.” The research was carried out by A-Plan Insurance, which has a high street branch in Lichfield and more than 100 nationwide.

The company, established in the 1960s, provides a personalised service to more than 600,000 clients.