Almost one in three Brits are planning a completely alcohol-free Christmas, according to new research by Schweppes
According to new research by Schweppes, a third (34 percent) of Brits will be having an alcohol-free Christmas this year, with almost four in ten people (38 percent) aiming to welcome in the New Year with alcohol free cocktails.
So, it’s no surprise that one in four (23 percent) British adults under the age of 40 now consider themselves as tee-total, according to a nationwide study. One in three (32 percent) under 40s now describe themselves as either ‘sober curious’, or as a moderate drinker, choosing to enjoy a mix of alcoholic, lower percent and non-alcoholic drinks.