Tesco stores in Wimbledon are gearing up for a fortnight of tennis as 500,000 visitors are expected to visit Wimbledon over the next two weeks. Tesco will be offering strawberry and cream tastings in their Wimbledon Metro store as the fruit has become intrinsically associated with the tournament. Tesco expect to sell 1,500 tonnes of strawberries over the fortnight meaning that nearly 250 punnets are sold every minute.
Tesco will also be handing out queuing survival bags to those camping to get into the venue during the second week of the tournament. The bags will contain essential items such as bottles of water, ponchos, sun cream, and of course a packet of Murray mints.
The stores will also have exclusive offers on popular items such as Evian 500ml bottled water at 2 for 90p and Pimms 1L for £12. Last year, Tesco sold 2.8 million litres of water and 21 bottles of Pimms were sold every minute during the Championship.
David Genower, Store Manager of Wimbledon Metro, said:
“We've gone all out for the two weeks of tennis in our store from serving up strawberry and cream samples to handing out essential products to those visiting the tournament. We've also got great offers on key summer products so that our customers have everything they need to enjoy the Championship.”
Tesco's Wimbledon Metro has one again also changed the 'O' on their store sign into a tennis ball and has created their very own centre court at the front of the store.