With the arrival of August, the Jerte Picota Cherries have started to disappear from UK supermarkets shelves in Tesco, Sainsbury's and Morrisons. The end of their short season is unfortunately here, and we won't see them again until next June.

The season of Jerte Picota Cherries lasts for approximately 6 weeks from the end of June until the beginning of August. Jerte Picota Cherries are 100% natural, grown with no additives, making them the perfect fruit to enjoy for any meal during the peak of the summer season.

Following century-long family customs, the cherries are grown in a traditional way on terraces carved out of the high mountains in the Jerte Valley, among crystal-clear springs and pure air. Only this location, with a privileged microclimate, could grow the best cherries from Spain. The season was slightly longer this year due to perfect weather conditions in the Jerte Valley.

With their sweet taste and unique appearance, Jerte Picota Cherries are loved all over the UK, with many fans counting down the days to their arrival. Jerte Picota Cherries have a loyal following on social media, where people come for the latest information, post their own recipes and comment about their recent cherry purchases. One loyal fan, Stephanie P., commented saying, “It's been a wonderful year for the best cherries in the world. Only 46 weeks to go to the next harvest.” This year the Jerte Picota Cherries were also featured in Spanish restaurants throughout London, including José Pizarro Restaurants, Hispania and Ibérica. Delicious dishes were created by top Spanish chefs for people to enjoy.

During the coming months, you can daydream about how you'll use Jerte Picota Cherries next year, from delicious recipes to snacking moments to summer picnics. Keep an eye out for Jerte Picota Cherries next season, looking for the red and yellow PDO logo that accompanies each punnet of cherries.