New street food inspired brand Carnival Kitchen brought the carnival to central Birmingham, giving consumers the chance to try its new range first-hand.
Brindley Place, Birmingham was the third stop on the brand’s carnival on tour road trip, with Carnival Kitchen also making an appearance in London and Manchester this month. Its team arrive in style in a branded Tuk Tuk and was accompanied by a steel band and carnival dancers, to celebrate the recent launch into UK Waitrose and Asda stores.
Consumers and passers-by got the opportunity to sample Carnival Kitchen's street food inspired flatbreads, pies and bites with explosive flavours from India, Thailand, Mexico and the East Coast, USA – including a Philly Steak & Cheese Pie, Tandoori Chicken Pie, Jerk Chicken Flatbread, Red Thai Pork Flatbread as well as Piri Piri Chicken and Cheese & Jalapeño bites.
Mike Holton, brand manager at Carnival Kitchen, said: “It’s fantastic that we were able to bring the carnival directly to consumers, across London, Manchester and Birmingham, to give them a chance to sample our delicious range of street food inspired products.
“Our event helped local communities get into the carnival spirit and featured a showstopping Carnival Kitchen Tuk Tuk, steel band and carnival street dancers to catch people’s eyes and ears. The event was a great way to bring the brand and its products to life, and we were delighted to see so many people getting involved and trying the products.
“We’ve enjoyed seeing all of you this month, at our three hotspot locations, and hope many of you got the chance to see our branded Tuk Tuk, performers and team in action as they created a carnival atmosphere in the heart of city centres.”
The range is now available at selected Waitrose and Asda stores across the UK.