School’s out for summer, so Selfridges are having a party to celebrate! This Saturday 29th July, Selfridges Birmingham invites families to kickstart their summer holidays by heading in store for a special Kids’ Summer Party. Children can expect character appearances from their favourite pups at Paw Patrol, sweet treats, a DJ dance party and a range of creative workshops for all ages to enjoy.

Children must be accompanied by an adult at all times, however accompanying adults do not need to purchase a ticket to attend this event. Selfridges Kids’ Summer Party is part of Selfridges Unlocked, a unique membership which gives full access to Selfridges events, services and product launches first. It also helps customers to give back, with a charity donation every time they shop.

Every month, Keyholders will have the chance to win big, with a prize of a day of extraordinary Selfridges experiences. Customers can sign up now for full access to Selfridges summer line-up which includes global exclusive product launches, master classes with the biggest names in beauty, Selfridges first non-transactional swap shop, a kid’s holiday camp, early access to book 2023’s biggest new film releases, first look at Selfridges London Corner Shop residencies, supper clubs and special curated experiences.