Innovative Co-Op Scheme Connects Shoppers With Fairtrade Communities Around the World
The Co-operative Food has launched an innovative online platform that will enable its members and shoppers to interact directly with Fairtrade producers across the world. A first of its kind interactive website, www.growingstories.coop, will bring UK consumers in contact with Fairtrade farmers and workers to hear first-hand of Fairtrade's impact on them and their communities.