Colors: Yellow Color

A 27-year-old man from Birmingham is attempting to break four world records, for the fastest half marathon times wearing a variety of fancy dress costumes. James Drakeford, a magazine editor who lives in central Birmingham, has already set a new world record time for a half marathon wearing a graduation gown, which he set in June at the Liverpool Rock n Roll Marathon.

A champion of public health is making sure a holiday doesn't get in the way of fundraising efforts by taking part in the Carvers Wolverhampton Cycle Marathon two weeks early. Councillor Sandra Samuels, the City of Wolverhampton Council's Cabinet Member for Public Health and Wellbeing, is not available when the Carvers Marathon events take place in Wolverhampton on Sunday 6 September, 2015 – so she is getting in the saddle and riding 20km around West Park this Friday (21 August, 2015).

A 29-year-old man from Banbury is taking part in the Morrisons Great Birmingham Run on Sunday 18th October in an effort to complete a 333.05 mile running challenge, and raise money for SANDS, the stillbirth and neonatal death charity. Tom Venner, an automotive executive, will run the last of his 17 half marathons on 18th October, and the penultimate running event of a total of 25. 

Commonwealth Games Federation [CGF] Presidential candidate Louise Martin CBE has unveiled her election Manifesto and vision called 'Unlocking Our Potential.'   Martin, who is a CGF Executive Board Member and Honorary Secretary, promises a new era of leadership in order to deliver enhanced revenues to all 71 Commonwealth Games Associations [CGAs] and grow the status and profile of the Games.  

After his backing from, and nominated by, UK Athletics, Lord Sebastian Coe is now the new IAAF President at the global governing body’s Congress in Beijing. The 1980 and 1984 Olympic 1500m champion defeated Ukrainian pole vault legend Sergey Bubka by 115 votes to 92. Coe’s election was part of a clean sweep for candidates nominated by UK Athletics at the Congress, with all five British candidates being elected to various positions.

The 2016 Betway Premier League Darts- the sport’s widest-reaching event- is set to return to the Barclaycard Arena in April, with the venue hosting night 13 of the tournament. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 arena venues to contest for the prestigious title, which was won by Gary Anderson in May 2015.

International cycling superstar Graeme Obree will be riding into Anglesey for the much anticipated Tour of Britain in just a few weeks time and paying a special visit to the luxury hotel Chateau Rhianfa. Once called a “genius” by fellow cyclist Sir Chris Hoy, Graeme will be hosting an exciting evening dinner at the Chateau Rhianfa following the Grand Depart of the Tour of Britain in Anglesey's Beaumaris, on Sunday, September 6.

Four hundred athletes from 13 countries are competing in sports including table cricket, bowls and football in the World Cerebral Palsy Games hosted by Nottingham City Council in a newly opened £16m redeveloped sports centre from 9th-16th August. Cerebral Palsy Sport is the country’s leading national disability sports organisation supporting people with cerebral palsy to reach their sporting potential.

Ahead of the new 2015/16 football season, Scout7 has launched a new video scouting and analysis app within its industry-leading Intelligent Sports Framework (ISF) application, which is being used at 150 professional clubs worldwide. During the last six months, the Innovation Birmingham Campus-based football technology company, whose clients include Chelsea, Manchester City, Barcelona, Paris SG, Juventus and Borussia Dortmund, has invested heavily in its video content infrastructure.

Talented Portuguese teenager João Girão singled himself out as a golfing star of the future after beating off competition from some of the game's top up-and-coming players to claim a deserved victory in the 2015 McGinley Junior Cup at Quinta do Lago. Girão, 16, a part of Portugal's team that was successful in Division Two at the 2015 European Amateur Team Championships in Poland last month, carded an impressive two-under-par round of 70 on Quinta do Lago's renowned Laranjal course to clinch the overall gross title at the famous resort in the Algarve.

British Athletics have confirmed Martyn Rooney would take an individual spot and represent British Athletics at the World Championships in Beijing, China in August 22-30. Following the submission of a successful appeal Rooney has been added to the team in the 400m.

As well as showcasing its talent with the matches and helping to develop football at the grassroots level in Singapore, the Premier League sought to help the wider game in Asia with a workshop during the Barclays Asia Trophy 2015. Representatives from the Asian Football Confederation, its member associations and its leagues and clubs were in Singapore to learn about the strategies and programmes in place at the Premier League and the three clubs competing in the Barclays Asia Trophy, Arsenal, Everton and Stoke City.

Four Oaks based junior rider Oscar Fenton won a prestigious showing championship class at Hickstead’s Longines Royal International Horse Show on 01 August 2015. Sutton Coldfield’s Oscar and his mother Vanessa’s Welsh Mountain pony Oldacres Lilli were crowned BSPS Heritage M&M Supreme Pretty Polly Mini Champions. They qualified to contest the overall honours having already won the Pretty Polly Leading Rein Pony Championship earlier in the day – a title they also won in 2013.

Warwickshire County Cricket has secured a new commercial package with Kellogg’s to have official partnership status for its breakfast cereal and cereal bar brands, as well as the Official Crisp Partner for its Pringles brand. As part of the two-year partnership Kellogg’s will receive exclusive supplier status for its Square’s and Crunchy Nut cereal bars, cereal to go packs and Pringles crisps to be sold from Edgbaston on match days.

Cranberry aficionados Ocean Spray®is the new Official Beverage and Snack Sponsor of The Color Run™ UK, therefore a sea of pink (and orange and blue and green) will flood the streets of Birmingham on Saturday, August 15 as ‘Color Runners’ hit the road in the Happiest 5k on the Planet. As the official beverage and snack partner, Ocean Spray® will be integral to the success of the event, owning one of the colour zones with its signature cranberry hue.