TikTok influencer Poku Banks has teamed up with Birmingham City University (BCU) to provide his top ten hacks to navigate the cost-of-living crisis – as new research shows that 58% of prospective students want information about financial support. As thousands of young people across the United Kingdom prepare for their next steps after ‘Results Day’ (17th August), BCU has enlisted Banks, the popular personal finance expert, to offer support and reassurance to anyone anxious about budgeting.
And with the research showing that the most popular option for prospective students to cope with financial pressures is to get part-time work, the University will also host a jobs fair for students to sign up for information about paid roles that fit around their education. Banks, along with BCU’s financial support staff, will also be on hand to talk to students and assure them that university life does not have to be a drain on their finances.
“Don’t let money make you anxious,” said Banks, who has more than 330,000 followers on TikTok as well as thousands more on Instagram, YouTube and Snapchat. “If you’re feeling worried about finances and budgeting at university, then talk to someone.
“Talk to your friends, family or the staff at university. Sharing your anxieties can lift a weight off your shoulders and gives people the opportunity to share their top budgeting tips with you.” All students with a confirmed place at BCU will be sent Poku’s ‘Top Ten Tips’ by post, while anyone gaining a place at BCU through Clearing will also receive his advice and guidance.
The new research by UCAS has found that that many students are anxious about the costs associated with studying at university – from course materials, rent and energy bills to food, travel and leisure activities. A UCAS survey sent out to students holding an offer for the 2023/24 academic year found that 58% of respondents want universities to provide information about financial support.
That is almost as high as the percentage of respondents who want information about course content (59%) and significantly more than those who want advice about academic support (39%). More than half (57%) of respondents also said that they have considered getting a part-time job while they study to help them meet the cost of attending university.
As part of its commitment to prospective students, BCU will operate its biggest-ever Clearing hotline on Results Day, with more than 150 members of staff offering guidance and support.
