Over Half of Sports and Energy Drink Users Say They Would Stop Drinking or Cut Back on Drinking Sugary Varieties if the Price Were to Go Up
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three Brits who drink sports and energy drinks would cut back on the amount of sugary varieties they consume if the price were to increase, while one in five say they would stop drinking sugary varieties altogether.