Sandwell health bosses are encouraging local people to take care with how much they drink ahead of Booze Black Friday.

Booze Black Friday – the last Friday before Christmas – is the most popular night for office and factory Christmas parties, which consequently makes it one of the busiest nights in the year for ambulances and the police services.

Sales for alcohol massively increase on Booze Black Friday in comparison with Fridays at other times of the year. Both supermarkets and bars and restaurants see a massive increase in the amount of alcohol being consumed.

Councillor Elaine Costigan, cabinet member for public health and protection, said: “Over the festive period a lot of us like to have a drink or two. However, it is important that people are aware of the short and long-term health risks of drinking alcohol.

“There is lots of great advice and support available locally on how to cut down or remain booze-free.”

Regularly drinking more than 14 units a week risks damaging your health. Fourteen units is equivalent to six pints of average-strength beer or seven 175ml glasses of average-strength (12%) wine.

For more advice and information on how to keep in control of your drinking please go to: