News that flagship BBC television series Masterchef is relocating to Birmingham has been warmly welcomed as a ringing endorsement of the city’s creative talent and culinary pedigree. Councillor Ian Ward, Leader of Birmingham City Council, said the diverse range of dining options in the city, along with its burgeoning creative sector meant Birmingham was natural new home for the long-running popular series.
Following the BBC’s confirmation of the move, Cllr Ward said: “I'm delighted to welcome Masterchef to Birmingham and the announcement production of the hit BBC show is moving from London to Digbeth just underlines our growing status as a fantastic Food City.
“With five Michelin-starred restaurants, the world-famous Balti Triangle, a vibrant street food scene and a host of amazing independents, this is the perfect home for the BBC's flagship culinary programme. Of course, Birmingham is also fast becoming one of the UK’s prime locations for filming and we have the talent and creativity needed to make this latest move a resounding success.”
In addition to the plethora of dining options available in the city, Birmingham’s food heritage goes back centuries to the creation of Bird’s Custard and as the home of one of the world’s most iconic brands – Cadbury.
Cllr Ward added that the council would do everything in its power to nurture and develop the creative and food sectors – as well as other sectors of business.
He said: “Building on the past and the present, we have an amazing future ahead. This is a golden decade of opportunity for the people and businesses of Birmingham and the council is determined to play its part in helping every sector reap the rewards. So, we're working hard to help facilitate the BBC's welcome expansion.
“And we continue to support Peaky Blinders creator Steven Knight, to help deliver his vision for an ever more successful media and film sector. The announcement is a real vote of confidence in Birmingham’s future.
“And, as our exciting regeneration of Digbeth gathers pace through Our Future City Plan, we will work closely with partners to maximise the continued growth of our creative sector, creating jobs and opportunities for our young and talented population. Birmingham’s time is now.”